Wayfinding System Meran
- Graphic Design and wayfinding
collaboration: Claudia Polizzi, Giuliano Chimenti, Andreas Trenker, Federico Conti Picamus
production: Baumetall, Percha (BZ)
An Information and Wayfinding System for Pedestrians and Cyclists in the Town of Meran
An information and wayfinding system for the public realm of a town is a link between urban space, architecture and its appropriation by users – visitors and inhabitants. It is an expression of the place with its geographical, historical and cultural associations. A wayfinding system communicates the identity of a place and facilitates navigation between locations and spaces.
These ideas are the foundation upon which Meran’s information and wayfinding system is built. The visual identity by Lupo & Burtscher consists of a colour scheme, a typeface, a pictogram family and a design template for the various sign element formats. The design studio defined the specially engineered supports and, together with an interdisciplinary working group, the content, strategy and positioning of all public realm elements. The information and wayfinding system includes bilingual signposts in petrol for pedestrians and red for cyclists; descriptive signage in turquoise for services; a trilingual system of maps: close-up map of the city, thematic tours; the identification and trilingual description of places of interest. The starting point is a round, dark-grey tube furnished with sign elements in diverse formats, creating a flexible modular system.
The grotesk typeface ‘Maison Neue’ lends the system a distinct character in various type sizes: macro-elements that are legible from considerable distances and micro-elements that convey information to users at close quarters. The Meran pictogram family builds on the lines and curves of this typeface.
The bilingual signposts in petrol and red work on three levels, communicating the place, the direction and the time required to get there. The large-format map is located at strategic places in the town and shows a close-up of the map of the town oriented towards the north. An overview map of the town shows seven thematic tours and describes all locations in three languages. Relevant places and circular routes are integrated into the ‘Meran App’. All printed maps of the town will use Meran’s visual identity system in future.
City council of Meran
- year: 2016