In 2012 Lupo Burtscher invites Sissa Micheli, an artist born in Brunico who lives and works in Vienna, to collaborate by selecting images from her archive that reflect the themes proposed for the individual productions of the Vereinigte Bühnen Bozen season. Sissa Micheli works principally with photography, staging everyday moments with the force of irony. Starting from a personal context, moving between documentary moments and staged, modifying trivial gestures, working with the moment, reflecting on social constraints and the behaviors that arise from them, reasoning on identity and human emotions.
The VBB seasons
Starting in 2012, Lupo Burtscher has been developing the Vereinigte Bühnen Bozen (VBB) theatre season’s yearly campaigns. In 2012 it also redesigned their visual identity, introducing the acronym VBB. For each theatrical season the dominant colour changes as well as the various titles, which take on different forms, each time playing with typographic experiments. A special story in pictures translates the vital soul of the theatre and the visual identity of each season, thanks to the contribution of a local artist or photographer selected each year. From this a project is born where artistic practice gives volume to the theatrical season. It is a visual path that is completed gradually, using all communication instruments available to the point of it physically entering the foyer, thanks to “Kunst zu Gast”, a programme created specifically to present a new work by the artist.
Art is inserted into the theatre generating a short circuit for the public: on posters, brochures, programmes and gadgets, the image is no longer a theatrical stage direction but defers to another artistic idea. Theatre as experimentation and contamination. The public as active participants: looking at a poster is not just being subjected to an image. It is an opportunity to reclaim public space from the predominant advertising presence in favour of a proposal for freedom of expression that conveys the sense of what the arts defend, whether visual, theatrical or other.