The Biennale Gherdëina takes place in the public spaces of Ortisei in Val Gardena in the heart of the Dolomites. For the seventh edition Lupo Burtscher, in collaboration with the artist Marcello Maloberti and his project “Martellate” – a series of sentences, impulsive thoughts and titles on blank pages – designed the visual identity and the posters.
The visual identity designed for the Biennale Gherdëina 7 works with a bright blue color and a typographic font – characterized by thin and sharp serifs – that creates a feeling of lightness and works as a container for the work of the artist Marcello Maloberti. Around the idea of a ‘dialogue with two voices’ all the identity is composed. The two levels of typography – our design together with the black lettering handmade by the artist – unite. A discourse between information and free thoughts and slogans is created, made for short reflection, between irony and poetry.
Digital and Social Media communication
As part of the visual identity for Biennale Gherdëina 7 Lupo Burtscher designed templates for the various social media channels. Additionally, a series of motion graphics inform the users about events. The animations mix information with Marcello Maloberti’s sentences and create visual compositions to represent the many voices and choral dimension of the Biennale.