The Biennale Gherdëina takes place in the public spaces of Ortisei in Val Gardena in the heart of the Dolomites. For the seventh edition Lupo Burtscher, in collaboration with the artist Marcello Maloberti and his project “Martellate” – a series of sentences, impulsive thoughts and titles on blank pages – designed the visual identity and the posters.
The visual identity designed for the Biennale Gherdëina 7 works with a bright blue color and a typographic font – characterized by thin and sharp serifs – that creates a feeling of lightness and works as a container for the work of the artist Marcello Maloberti. Around the idea of a ‘dialogue with two voices’ all the identity is composed. The two levels of typography – our design together with the black lettering handmade by the artist – unite. A discourse between information and free thoughts and slogans is created, made for short reflection, between irony and poetry.
Digital and Social Media communication
As part of the visual identity for Biennale Gherdëina 7 Lupo Burtscher designed templates for the various social media channels. Additionally, a series of motion graphics inform the users about events. The animations mix information with Marcello Maloberti’s sentences and create visual compositions to represent the many voices and choral dimension of the Biennale.
The Biennale Gherdëina 7 catalog is a dialogue between images, texts, poems and interviews. The catalog is composed of a combination of inserts printed on different papers in terms of color, thickness and format. Some essays and texts explain the contexts from which this seventh edition was born and the curatorial idea behind this. A substantial section tells about the artists’ works. The appendix contains all English translations and artists’ biographies. The order of the sections is continually interspersed with visual or literary contributions. The cover is an account of the performance by the artist Paulina Olowska, which took place in Ortisei on the opening day of the Biennale. These images, in movement on the white space, wrap the whole book up.