International Women’s Day
The 8th of March is the world International Women’s Day. It emerged as an initiative by socialist organizations in the period around the First World War in the fight for equal rights, the right to vote for women and the emancipation of workers. On behalf of the municipality of Bolzano, Lupo Burtscher, in collaboration with Manuela Demattio, designed three awareness campaigns that focus on Women’s Day.
A total of 10,000 square sky-blue stickers distributed extensively in prominent positions in shops in Bolzano. They contain guidance and instructions for everyone in the six languages predominantly spoken in South Tyrol: Greife zu (grab hold). Fai ciò che vuoi (do what you want). Laugh out loud. Libère-toi (liberate yourself). Bleib an der Spitze (stay at the top).
How do women describe their bodies? What attributes are allocated to women’s bodies from the outside? What experiences – positive and negative – are they exposed to? A list of adjectives in red, alphabetically ordered, does not provide any answers, but appears open and connective on posters and leaflets for International Women’s Day 2006.
Max Frisch’s well-known questionnaire, which encourages people in a very direct way to search for the existential topics of our existence, serves as a source of inspiration for the three questions posed using the communication media for public space. The gender of the respondents is not important – everyone is addressed. The writing on a white background leaves everything open, and the plain logo in yellow, built from the date of International Women’s Day, establishes a connection.