Nord & Süd is a business magazine, born out of the needs of South Tyrol’s location development agency (BLS). Lupo Burtscher together with the designer Christian Hoffelner (CH Studio) and the copywriting agency ExLibris developed the idea and the concept of Nord & Süd and curated and designed the annual magazine between 2012 and 2015.
How can one make a region and its multifarious economy stand out internationally? With excellent features by authors, journalists, photographers and artists from both within the region and outside of it, and a well-thought-out design. The regional economy is thereby portrayed in relation to a larger whole: high quality journalism which takes an international perspective whilst still investing in regional affairs.
The editorial team is supported by an editor in chief, who is appointed every year according to the thematic focus of each particular edition. All texts, photos and graphics are original and produced especially for the magazine. The magazine is published annually and the visual design changes so that each edition is unique whilst still allowing for continuity across the series. The basic grid remains the same in every edition (single, double or triple column pages depending on the nature of the text), but it is adapted every year in terms of typography, colour and design of the opening pages, with the photographic concept changing as well. The magazine’s high recognition value is also emphasised through its content, where particular columns and contributions are featured in every edition. For example, every edition of the magazine opens with an opinion piece by a well-known personality from the field which is the focus of that particular edition, or “traverses” the region with a photo gallery centred on a particular theme, contour line or road. The centre spread is left free for artists and designers to develop a concept. These recurring elements are identifiable within the magazine through visual elements.
Issue 1: Center and Periphery
Chief editor: Franz Kössler, South Tyrolean journalist, columnist of the “Falter”, former ORF correspondent in London, Moscow, Washington and editor-in-chief of “ZiB”.
With contributions from: Marco Angelucci, Michil Costa, Georges Desrues, Felice Espro, Christian Felber, Lorenz Gallmetzer, Karl-Markus Gauß, Johannes Inderst, Franz Kössler, Martin Larch, Francesca Melandri, Robert Menasse, Waltraud Mittich, Stefan Nicolini, Gabriela Oberkofler, Christian Pfeifer, Hans-Peter Riese, Michaela Seiser, Isabel Teuffenbach, Toni Visentini, Teresa Vogl, Susanne Waiz, Joseph von Westphalen, Stefano Zangrando
Issue 2: Energy
Chief editor: Dieter Dürand, “WirtschaftsWoche” editor, deputy head of Technology and Knowledge from 1994 to 2010.
With contributions from: Toni Bernhart, Michil Costa, Wojciech Czaja, Nicolò Degiorgis, Alfred Dorfer, Dieter Dürand, Felice Espro, Gustav Hofer, Elisabeth Hölzl, Judith Innerhofer, Lenz Koppelstätter, Alois Lageder, Norbert Lantschner, Ariane Löbert, Waltraud Mittich, Leoluca Orlando, Donatella Pavan, Hans Karl Peterlini, Susanne Pitro, Carlo Ratti, Benjamin Reuter, Gregor Sailer, Ulrike Sauer, Birgit Schönau, Juliet Schor, Something Fantastic, Simone Treibenreif, Alessandra Viola, Ernst Ulrich von Weizsäcker
Issue 3: Synergy
Chief editor: Michaela Namuth, freelance journalist in Rome (for “brand eins” and “taz” among others).
With contributions from: Barbara Bachmann, Aldo Eduardo Carra, Michil Costa, Luca De Biase, Matthias Dusini, Giacomo Di Gennaro, Franziska Gilli, Marina Giuri-Pernthaler, Siggi Hofer, Tobias Hürter, Ariane Löbert, Rosa Lyon, Selma Mahlknecht, Waltraud Mittich, Gerhard Mumelter, Michaela Namuth, Carlo Petrini, Susanne Pitro, Barbara Schaefer, Stefan Scheytt, Jochen Schievink, Joseph Stiglitz, Theresia Theurl, Alessandra Toscano, Simone Treibenreif
Issue 4: Resources
Chief editor: Jan Grossarth, business editor of the “Frankfurter Allgemeinen Zeitung”.
With contributions from: Barbara Bachmann, Georges Desrues, Felice Espro, Mona Jäger, Heiner Mayer, Christoph Lütge, Andreas Maier, Mariana Mazzucato, Aldo Mazza, Waltraud Mittich, Walter Niedermayr, Tobias Piller, Urban Priol, Jochen Schievink, Anna Soucek, Simone Treibenreif, Teresa Vogl, Andreas Weber, Martin Wittmann