Channa, Clarice and Jos – these are the names of the paintings by Martina Steckholzer. For the 2017-2018 season, Lupo Burtscher works with the Viennese artist (born in Vipiteno), and selects a series of abstract portraits to communicate the Vereinigte Bühnen Bozen productions. The portraits are created by the artist with raw pigments on 50 × 40 cm size canvases, and create moments of anonymous and intimate meetings. In this way open and empty spaces are created as well as blurred images that move between fiction and reality. These emotions form the ideal context for narrating the theatrical productions of the season.
The VBB seasons
Starting in 2012, Lupo Burtscher has been developing the Vereinigte Bühnen Bozen (VBB) theatre season’s yearly campaigns. In 2012 it also redesigned their visual identity, introducing the acronym VBB. For each theatrical season the dominant colour changes as well as the various titles, which take on different forms, each time playing with typographic experiments. A special story in pictures translates the vital soul of the theatre and the visual identity of each season, thanks to the contribution of a local artist or photographer selected each year. From this a project is born where artistic practice gives volume to the theatrical season. It is a visual path that is completed gradually, using all communication instruments available to the point of it physically entering the foyer, thanks to “Kunst zu Gast”, a programme created specifically to present a new work by the artist.
Art is inserted into the theatre generating a short circuit for the public: on posters, brochures, programmes and gadgets, the image is no longer a theatrical stage direction but defers to another artistic idea. Theatre as experimentation and contamination. The public as active participants: looking at a poster is not just being subjected to an image. It is an opportunity to reclaim public space from the predominant advertising presence in favour of a proposal for freedom of expression that conveys the sense of what the arts defend, whether visual, theatrical or other.