Sections of colour in yellow, red, coral, pink, light green or dark cyan, with faces and busts of marble, porcelain, wood and terracotta laid upon them. The sculptures highlighted in this way serve as a striking subject for the exhibitions campaign Il capolavoro non esiste / Das Meisterwerk existiert nicht (The masterpiece does not exist), organised by the Autonomous Province of Bolzano-South Tyrol (Department of Italian Culture) in collaboration with Bergamo’s Accademia Carrara and the Diocesan Museum at the Bishop’s Palace (Hofburg) in Bressanone.
Large-scale prints on flags and posters act as an invitation to the exhibition of Federico Zeri’s (1921-1998) sculpture collection donated by Bergamo’s Accademia Carrara Museum. It contains 46 sculptures by Italian and foreign artists from the 15th to the 19th century, as well as some contemporary works. The quote from Zeri, which serves as the title of the show – “The masterpiece does not exist” – is explored typographically with different colours and overlapping positioning of the letters.
The small catalogue with a grass-green cover, published by Umberto Allemandi & C., brings together all the pieces on display as well as background information on the subject. Experts’ texts on matt paper are interchanged with inserts of glossy paper showing the exhibited works. A specially designed information wall in Bolzano’s Centro Trevi conveys the content of the Bressanone show, with the intention of reaching additional interested parties.