Dinner is served! For the passionate chef Luis Agostini, Lupo Burtscher not only found a fitting brand name and created a visual identity, but also set up his show kitchen in a minimalist style. There you can meet the master at catering events, or look over his shoulder during cooking classes. As Agostini from this point on so succinctly puts it: “Condito. A call to cooking”.
The opening campaign shows the relationship between people and food. The business material appears in elegant black, white and silver, playing with ambiguous phrases within the realm of getting together and cooking – after all, the way to a person’s heart is also through their stomach. The inverted “i” in the logo stands for the blending of “to dress” (anmachen) with the process of mixing a dressing (condire).