La Carrara in Humanitas

La cura e la bellezza (Healing and beauty)

La Carrara in Humanitas is the fertile result of a collaboration between two Bergamo institutions: the Pinacoteca Accademia Carrara and the Humanitas group, which runs two public-private hospitals. The first result of this collaboration is the exhibition La cura e la bellezza (Healing and beauty), which opened in November 2018. Lupo Burtscher was responsible for the idea, the name, the visual identity, graphic design and exhibition design.

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The project

Twenty-five large format details of works by twenty-one Renaissance painters adorn the walls of two hospitals in Bergamo. Portraits and painted scenes evidence skill and beauty, creating a positive atmosphere. Many of the images highlight human interaction. A further focus is the transmission of knowledge: details about the author, context and creation of the work are given on green wooden panels. A QR code links to an associated website that serves as a digital guide, with tours through the virtual levels of this artistic parcours.